Carol Vernallis theory explains that editing and camerawork is more frequent in music videos in film. She also said that it is often fitted with the rhythm/beat of the song.
.Editing in traditional fiction on TV follow the rules of continuity which music videos break in order to draw the viewers attention.
.Special effects such as wipes/movement and transitions are common in music videos and can be really obvious to observer when used.
.The short time limit of the music videos mean that the jump cuts the keeps the narrative of the video quick and short, but still interesting. For this reason jump cuts/editing and transitions are very popular within music videos.
.The camera can also move with the music so it fits in with the lyrics and video.
In the video below it is an example of music using various editing, the song also fits in with the edits and the song. In the song there is a beat the is in a rhythm with the edits/transitions, this is good because it keeps the music flowing and looks good when looking at the video.
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| Here is an example of a edit, in the top left it shows the scene that has just been on. |
When designing my own video I will many different edits to make the video flow, I will look at many videos to get ideas and knowledge. I will take screenshots and images to keep them as evidence to look at when editing. I will look back on the videos and post work to get help when creating the final piece, it will give me the knowledge to also create future work.
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