"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"
In my opinion I think that music videos have a complete similarity or a direct meaning/contrast to the lyrics used. Sometimes the video can be in pace with the lyrics and the sound, this makes it look like there is a common beat to the song. This adds emphasise to the lyrics/beat, the majority of bands have iconic looks and sound that makes them stand out from other bands, Two examples of this is the band Kiss, Kiss wear paint on their faces to make them look different and the represent their genre. The second example is the band AC/DC, AC/DC have iconic and recognisable music that anyone that is interested in the genre can recognise.
Music videos also contain close ups that focus on certain points of the person, they can be used to attract the audience and to gain their attention. Evidence of this can be found in the music video by Britney Spears 'My Prerogative'.
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