Carol Vernallis work

Carol Vernallis theory

Carol Vernallis theory explains that editing and camerawork is more frequent in music videos in film. She also said that it is often fitted with the rhythm/beat of the song.

.Editing in traditional fiction on TV follow the rules of continuity which music videos break in order to draw the viewers attention.

.Special effects such as wipes/movement and transitions are common in music videos and can be really obvious to observer when used.

.The short time limit of the music videos mean that the jump cuts the keeps the narrative of the video quick and short, but still interesting. For this reason jump cuts/editing and transitions are very popular within music videos.

.The camera can also move with the music so it fits in with the lyrics and video.

In the video below it is an example of music using various editing, the song also fits in with the edits and the song. In the song there is a beat the is in a rhythm with the edits/transitions, this is good because it keeps the music flowing and looks good when looking at the video.

Here is an example of a edit, in the top left it shows the scene that has just been on.

When designing my own video I will many different edits to make the video flow, I will look at many videos to get ideas and knowledge. I will take screenshots and images to keep them as evidence to look at when editing. I will look back on the videos and post work to get help when creating the final piece, it will give me the knowledge to also create future work.

Lip syncing reflection

Lip sync

Reflection, the lip syncing task in my opinion at first was difficult but near the end of the task it was easy. When recording the video to lip sync I had found it difficult, the reason why is because I had to sync in with the music so that if fits and looks normal to the sound of the music. After finishing the the lip sync I then had to edit the video within iMovie, in iMovie I had to include the original song and sync it in time with our voices in the video.

Screenshot of the editing software that we had used to create the video

Editing used

.iMovie intro
.Cut/Paste section
.Edit duration

Example of 'Learn to fly' music video

In the screenshot below are examples of video clips, these clips at this time would of been put through a series of editing so that it would connect to the other pieces - one main piece of editing that was used was the syncing up of the lips to the voices each piece of editing above was used to create the final piece.

Screenshot of the finished example, video is completed and is in sync

Andrew Goodwin work

"Music videos ignore common narrative as they are essential advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning"


In my opinion I think that music videos have a complete similarity or a direct meaning/contrast to the lyrics used. Sometimes the video can be in pace with the lyrics and the sound, this makes it look like there is a common beat to the song. This adds emphasise to the lyrics/beat, the majority of bands have iconic looks and sound that makes them stand out from other bands, Two examples of this is the band Kiss, Kiss wear paint on their faces to make them look different and the represent their genre. The second example is the band AC/DC, AC/DC have iconic and recognisable music that anyone that is interested in the genre can recognise.

Music videos also contain close ups that focus on certain points of the person, they can be used to attract the audience and to gain their attention. Evidence of this can be found in the music video by Britney Spears 'My  Prerogative'.

Semiotics

Semiotics - Signs and meanings 
According to Morris, human action involves sings and meanings in three ways:

The perception stage - The person becomes aware of a sign
The manipulation stage - The person interprets the sign and decides how to respond to it
The consummation stage - The person responds

Denotation
Denotation refers to the literal meaning of a word, the "dictionary definition"
For example, if you look up the word snaked in a dictionary, you will discover the one of its denotative meanings is "any of numerous scaly, legless, sometimes venomous reptiles, having a long, tapering, cylindrical body and found in most tropical and temperate regions"

Connotation
Connotation, one the other hand, refers to the associations that are connected to a certain word or the emotional suggestions related to that word. The connotative meanings of a word exist together with the denotative meanings. The connotations for the word snake could include evil or danger.

I have chosen to do 'Metallica and JUSTICE FOR ALL'

Intertextuality

Intertextuality definition - Using old pieces from a source and re-creating them in a different format, one example of this is the song Tupac Shakur using the song 'Mad Max beyond the thunder done. In the video it shows relevance to the original movie, dustbowl, gangs, wrecked cars and violence.

In the video below it shows the reference and the relevance between the two videos, the videos are in the same style with the clothing, setting and the overall quality. Both videos also have a twist, in the movie trailer it shows a full on action movie that contains violence and a well done story. But in the music video it has a sense of gangs and urban style that fits the singer.

Mad Max



Music Video

Album covers part 2

ACDC Back in Black 25th July 1980



















History behind the cover - The main piece of history for the album 'Back in Black' is that it is dedicated to Bon Scott who had died on the 19th February 1980. At the time the band was thinking of disbanding but they continued on with encouragement from Bon Scott's parents.

Does it fit in with the band - In my opinion I think that the album cover does fit in with the band , I think this because of the style, colours and the overall quality of it. The main reason why is because it is suited towards the genre and the band, black colours, dark emotion and the style. Rock music is mainly dark, empty and has emotion. The cover uses dark colours, is aimed towards death and is empty (Only the titles).

Does it appeal to the target audience - I think that the album cover appeals to the target audience, I think this because it is dark and emotional. The majority of rock fans wear different clothes, live different life styles and live in similar ways. The music is the major part of the audience because they join together when listening.

Does it appeal to me / what it means to me - I think that the album only appeals to me through the songs, the reason why it does is because I listen to that genre and the band involved. This style of music  is a part of me because it is the only style of music that I listen to.

Album covers

Album covers

Definition - An album cover is the front of the packaging of a commercially released audio recording product, or album.

History - The first album covers were printed in either brown paper or cardboard sleeves, they would be printed plane or sometimes with the bands name on the front. At first the covers didn't contain images due to the style of the print and the material, further on they became plastic with selected images and names on the front. In 1938 Columbia records hired Alex Steinweiss as the first art director for album covers, Alex started to create album covers for bands that had replaces the blank empty old covers.

Features - Alex's first album covers were 10" and 12" in size, an example of the covers and size is in the image above. From the 1950's to the 1980's album covers became major formats for the distribution and production of popular music.

The most iconic album covers

In the pictures above is the most popular album covers that have ever been created, the album covers shown are also linked to the most popular artists of all time. Pink Floyd, Michael Jackson and the The Beatles. Each one has other successful album covers.

Lip sycing complete

Jack Hughes, Joel Lampkin and Steven Brazier

In the video below it shows the Lip syncing task that I had done with Joel Lampkin and Steven Brazier, the video shows us lip syncing the song. Foo fighters - learn to fly. (Error with video uploading to Blogger). I think that the overall lip syncing task was difficult at first, this was due to trying to keep in track with the music and the video. The longer the video had went on the easier it had become, I think this because I had gotten used to the sync and the video.

Overall the task was difficult to start with, but near the end it had gotten alot easier,while working with Joel and Steven it had also became a fun task to perform. It was fun because it was a new experience and was new to us.

Group Blog

Jack and Joel - http://chchsmediagroup4.blogspot.co.uk/

Week 4

AC/DC Back in Black

The reason why I had chosen this song is because I have an interest in the band and also the songs, I think that this band has a separate style of music and lyrics. Both of these points help it stand out from the other rock bands. The song was produced by Robert John Mutt, robert has also worked with other bands such as Def leppard and Nickleback. Both of these bands have similar styles and music, emotion and choice of lyrics are the main point in these bands and their songs. The other examples of bands that he has worked with shows his skills and techniques, I think this because it shows his talent and how he works with the numerous bands.