Reception theory

Reception Theory

 

 

The reception theory today is often called the 'Audience Theory' (Audience's theory on certian media) and was first brough in by Hand-Robert Jauss in the 60's, more was added to the theory by 'Stuart Hall' who had progressed the theory for the audience to learn.The reception theory is basicually the audiences interpitation of a piece of media, Movie, Video-Game or a TV show. This is a focus point because without the audience media texts would have no point in exisiting today. This can be related to the 9/11 disaster - the majority of the audience interpeted in our own specific manor - this was due to the media coverage on TV and online. But this can be challanged due to people having their thoughts and opinions because they were there as it happend.

Movies are a great example because people watch things differntly - tus having different opinions.

9/11 is another example because people have different views and opinions than people that were actually there.

Todays and past audiences have their own relationship with media, everyone watches a piece of media which is aimed at a speicific topic and meaning (By the creators). But no one receives the same out put with a piece of media, we all have specific opinions in our own way as everyone is different. The theory shows the audiences responses to media, it also goes into detail about the reasons behind peoples opinions. It also make assumptions for certain people, this can be related to certain areas, citys and countries. It explains that people living in different areas or countries will always have different opinions and thoughts on specific media texts.

Blumer and Katz

Blumer and Katz



This theory is a 'popular' approach to understanding and reading mass communication, it mainly focuses on the consumer or the audience it self - instead of the real message 'what people do with media'. The theory assumes that certain members of the audience are not passive towards the media - BUT they take on an active role in reading and integragating media in their own lives/opinions. The theory also states that the audience are responsible for choosing media for their own needs, this theory would then imply that the media compete against other information sources for viewers' gratification.

The media uses this theory to allow the audience to work with media in their own way, it allows them to have their own opinion and thoughts on pieces of media.

Recording progress

Recording progress

During today's filming our group had to film outside, when we were outside I was mainly in front of the Camera, the footage was based on myself playing an acoustic guitar next to some trees. In the footage the camera will be focusing on myself, the guitar and the surrounding environment. Few examples of the the footage is myself and the lead singer (Joel) playing/singing the song. Another example is a shot of the Camera going from my Shoes to the guitar.

In the first picture is an example of the footage of my self playing the guitar - the screenshot and the footage symbolise my input into the music video.

In the second screenshot is an example of the lead singer and my self playing the guitar in the background. The background is blurred because it shows the main vocal point which is Joel.

In the last screenshot is an example of my self 

playing the guitar in the background which is faded.

Overall the footage today was successful because my self and the group had gotten some quality footage which is worth being in the music video.

Hypodermic Needle thorie

Hypodermic Needle

The Hypodermic Needle can be applied through media and the influence towards the audience, during the media lesson I learnt that the Hypodermic Needle can cause serious influence towards the audience in every format of media. In the form is music there are music videos that can influence their audience, one example of this is the singer 'Madonna'.

Scene taken from Madonna 'Feels like for a Women'

Scene taken from 'Child's play' - Chucky

Madonna has made a video called 'Feels like to be a women'. During this video it shows Madonna causing anarchy and chaos in the video. This could have a negative affect on the audience, the reason why is because women could watch the video and be influenced to copy what they see in the video. Another example of apiece of media that has had major example is the film 'Childs play' -  during this film it shows a demonic doll that tortures and murders several people. The film had a influence on children, the influence it had is that two children had watched the movie and re-inacted a certain scene and torturing a child. The last example of a piece of media is in film, during the early stages of Hypodermic Needle was the film 'War of the Worlds' -  during the film there is a radio speech, on the radio speech it talks about a alien invasion, the audience watching the film believed the radio speech due to it being on the radio. At the time audiences/people relied on the radio for news around the world. This is a popular and yet early example of a Hypodermic Needle.

Theory work

What makes postmodern media different to other media

"What makes postmodern media different to other medias"

Postmodern media differs from other medias due to modern conventions, summed up this is shown by challenging reality. Postmodern media is mainly against other narratives such as love movies, this is related due to the film portraying that it is 'reality'. This can also be shown in the show 'Towie' - the show follows a group of friends as they perform their lives, the show is showing that the characters in 'Towie' are real and what they do is real. (Nothing is fake) This is also showing that it is reality and is normal in every day life, but the audience and myself know this from the knowledge of knowing that there is a use of cameras and it is on TV. Certain people will not act the same on a programme, but as said before the show 'towie' is trying to portray reality to the audience.

One major example of postmodern media being compared to other medias is the alienation of the media and audience of major artists, one example is Michael Jackson - in some aspects people think that they re-created his identities, overall this means that nothing is new anymore. (Nothing is original)

Simulation is also another section of postmodern media, simulation is widely used in film and reality TV, this is again mentioning that is it real life or is it just a simulation. One example of a simulation is in video games, in the game GTA the user can travel in a sand-box style game doing what they want.

This makes it into a simulation, the reason why is because in every day life a normal person couldn't repeat what they do in a video game. In films simulation is also used in certain films such as 'Tron Legacy' In the film the main character must travel into a game, the game simulates life but in different ways. This can be distorted into 'is this real life or just a simulation'.

Music video progress

Progress
The group are on task and focused on the video, we are progressing towards more recording. We are also on target with our blogger work and are working hard overall.