What makes an effective music video?

Whats makes an effective music video


Instant impact - The main impact of this music video is the story of the band. The video shows the creation of the song and the bad itself, this gives the viewer a perspective of the band and the music video that they had created. The video is also a story on how the band act in their personal lives and during their job. Fans of the band will watch this video over and over again to get the bands backstory, they will do this because they are interested in the song and the band/band members.

Non-Linear editing - In the video it shows a series of cuts that go from the band in their personal life and the band performing the song for the video. This style of editing is used a lot in music videos, the reason why is because the aim of the video is to give viewers a perspective on the band on the songs/ what happens when they are not performing.

Example of a camera movement/angle - tracking shot.

Example of a 'fade' edit.

Repetitions - During this video there is variations with camera angles and edits, the main edit used is a fade, the edit fade is used a lot in this video. This shows that it is a repetitive and is a normal thing towards the viewers of the video. There is also certain camera angles, one example of this is when the camera switches to one of the band members, the camera tracks him with the basketball. The video shows the band in their personal life and the band in the studio, this happens many different times in the video - another example of repetition.

Strong sense of artist identity - The singers in the video have a deep and emotional identity in the video, they are using their talent and emotions to tell the people watching the video about themselves. This is again shown in the studio and in their personal lives. The performance that the band do is portrayed as hard rocking and emotional people, this is shown by the lyrics, song, video and the band members themselves. Their main tool of showing the viewers is the use of the instruments, when performing the song they use are wearing typical 'rocker' clothes. Leather jackets, and ripped jeans. This shows that they are part of the genre and the rocker community.

Visual pleasures - The quality of the video is poor, this is due to the quality of the recording systems and the quality of the cameras at the time. Even though the quality is not perfect it is suited towards the style of music. Gritty quality, dark and mysterious and emotional, this is suited towards the song and the video. This style of video is also original and new for the band, in past videos or songs the video quality is not gritty or mysterious. This attracts new audience and interest. The video also contains scenes of the band in the studio, this gives the viewers a look on how to band performs and what they do to produce music. This is one of the main visual pleasures for the viewers because they can see what goes into the music that they listen too.

Here is an example of the visual pleasure, it shows the recording equipment used (old)

Wow factor - The video has a unique wow factor, when watching the video it gives a sense of realism and emotion. The main reason why is because of the certain clips of their personal lives, it shows what they do and how to react in certain situations. This shows their emotion and lifestyle of what they do. My reaction from the video is that I am surprised, the reason why is because before this video I had no knowledge on how this band acted in their personal life and in the studio. After watching the video I am more surprised due to how they act.

Works on different levels - There is two main levels in this song, the first is the band and their lives. This level shows how they act - they act like a stereotypical 'rocker'. This helps anyone who is watching the video understand what the video is about. The main portions of the video is about the band in their lives, the viewers are mainly focused on the band and what they are doing. The second level is about the meaning of the song, the song is titled 'Nothing else Matters' - The song is telling everyone that nothing else matters in life, only this song.

Pop Culture - The video does now show any evidence of a pop culture, the song is aimed towards a certain culture and fan base. This is shown by the song itself and the instruments used.