Effects debate

Effects Debate

 

 

The effects debate is aimed at the censorship and the way the media is able to change/manipulate the audience in negative ways - and that there is a specific need to control media in order to protect its audience. People today who come up with ideas are put into certain categories (3 groups).

 

1. Cetain people that use their voice to address their concerns for danger within the media without having any real or actual truth to what they are saying. This can be related to politicans - the majority of the media itself is another example and campaining groups (Protest).

'Censorship'

2. Certain people that have researched into specific effects on the media and whether things have had a postive or negative effects on the media audience.

 

 

3. The audience that are subjective and drawn to this debate are typically the youth/teenagers that are still having many mixed opinions on the world of media, throught the ages their opinions will change wwhen they get older.

 

 

 

Censorship in Media can also be related to age restrictions - age restrictons are placed on TV shows, Movies and Vido-Games. All of these examples have numbers varying from 3-18. 3 being the less extreme and 18 being aimed at the mature. In film there is an orginisation called the BBFC - they  are responsible for the correct classification of movies/video-games. Anyone below the age of the classification are stricly not allowed to use/watch the media product.



This is paricually saw before the begining of Movies - 18 being the age classification for the film.

Reception theory

Reception Theory

 

 

The reception theory today is often called the 'Audience Theory' (Audience's theory on certian media) and was first brough in by Hand-Robert Jauss in the 60's, more was added to the theory by 'Stuart Hall' who had progressed the theory for the audience to learn.The reception theory is basicually the audiences interpitation of a piece of media, Movie, Video-Game or a TV show. This is a focus point because without the audience media texts would have no point in exisiting today. This can be related to the 9/11 disaster - the majority of the audience interpeted in our own specific manor - this was due to the media coverage on TV and online. But this can be challanged due to people having their thoughts and opinions because they were there as it happend.

Movies are a great example because people watch things differntly - tus having different opinions.

9/11 is another example because people have different views and opinions than people that were actually there.

Todays and past audiences have their own relationship with media, everyone watches a piece of media which is aimed at a speicific topic and meaning (By the creators). But no one receives the same out put with a piece of media, we all have specific opinions in our own way as everyone is different. The theory shows the audiences responses to media, it also goes into detail about the reasons behind peoples opinions. It also make assumptions for certain people, this can be related to certain areas, citys and countries. It explains that people living in different areas or countries will always have different opinions and thoughts on specific media texts.

Blumer and Katz

Blumer and Katz



This theory is a 'popular' approach to understanding and reading mass communication, it mainly focuses on the consumer or the audience it self - instead of the real message 'what people do with media'. The theory assumes that certain members of the audience are not passive towards the media - BUT they take on an active role in reading and integragating media in their own lives/opinions. The theory also states that the audience are responsible for choosing media for their own needs, this theory would then imply that the media compete against other information sources for viewers' gratification.

The media uses this theory to allow the audience to work with media in their own way, it allows them to have their own opinion and thoughts on pieces of media.

Recording progress

Recording progress

During today's filming our group had to film outside, when we were outside I was mainly in front of the Camera, the footage was based on myself playing an acoustic guitar next to some trees. In the footage the camera will be focusing on myself, the guitar and the surrounding environment. Few examples of the the footage is myself and the lead singer (Joel) playing/singing the song. Another example is a shot of the Camera going from my Shoes to the guitar.

In the first picture is an example of the footage of my self playing the guitar - the screenshot and the footage symbolise my input into the music video.

In the second screenshot is an example of the lead singer and my self playing the guitar in the background. The background is blurred because it shows the main vocal point which is Joel.

In the last screenshot is an example of my self 

playing the guitar in the background which is faded.

Overall the footage today was successful because my self and the group had gotten some quality footage which is worth being in the music video.